Make Privacy your business…and your competitive advantage

Email might not be the newest tool in your stack, but it remains the most used, most vulnerable, and most valuable one. For your customers, it’s a daily essential. For you, it’s a business opportunity hiding in plain sight.

A recent PwC Global Digital Trust Insights report found that 84 percent of European executives consider digital trust a top priority for the next two years.¹ That means privacy and data protection are no longer optional. They are the foundations of credibility and growth.

That’s why email security is no longer just a technical feature. It’s a strategic growth opportunity. For resellers ready to move beyond Big Tech and offer something truly independent, it’s a way to build sustainable, privacy-first business growth.

Here are 5 reasons why email security matters, and why it’s a winning move for resellers like you:

1.     Privacy and compliance concerns are real. Stay ahead of the curve and future-proof your business

Most resellers today offer the same thing: Big Tech email solutions or bundled hosting environments like Plesk. But with NIS2 becoming law across Europe, that sameness comes with new risk, because under it, IT and workplace resellers that manage or provide digital infrastructure, cloud services, or email and collaboration platforms to essential sectors will also be required to comply, either directly or as part of the supply chain of critical services.

According to the European Union Agency for Cybersecurity (ENISA), NIS2 significantly broadens the scope of entities covered by cybersecurity requirements, extending them to managed service providers, cloud providers, and digital infrastructure operators across the EU.¹ This makes privacy and security not just a feature, but a shared obligation throughout the digital supply chain.

At the same time, a European Data Protection Board (EDPB) review found that more than 80 percent of European SMEs are actively looking for privacy-first providers that can demonstrate transparency and security in data handling.² The demand is already here. Resellers just need to meet it.

By offering a privacy-first, European-built email platform, you help clients meet compliance requirements while tapping into a fast-growing market of businesses seeking independence, transparency, and trust. It is not only about compliance. It is about becoming the go-to provider for companies that want to take privacy seriously.

That’s how you move beyond regulation and turn it into a competitive advantage.

2.    Dependence on Big Tech limits your growth. Build your own source of recurring revenue.

When your portfolio relies on Big Tech products, you sell under their rules, their pricing, and their brand. It keeps your business running, but caps your potential. Margins stay thin, flexibility is limited, and customer relationships never fully belong to you.

A 2024 Canalys Global Channel Study found that 63 percent of resellers believe vendor programs from large cloud providers have eroded their margins over the past three years.3 Many also reported growing frustration with restrictive contracts, vague billing, and shrinking differentiation opportunities.

Soverin changes that. Adding it to your portfolio lets you create a new line of business that’s entirely your own: privacy-first, independent, and built for long-term recurring income. Our reseller model is designed to give you back control AND better margins.

You sell it under your name, at your price, and on your terms, keeping the client relationship and revenue while we manage the technology, uptime, and compliance behind the scenes. It’s a straightforward way to expand your offer, diversify your income, and reduce dependence on the giants.

With competitive pricing and high profitability, you can offer a premium, privacy-first service that rivals Big Tech on performance but beats them on value. Think of Soverin as the shield that guards your recurring revenue. We stay behind the walls, keeping your foundation strong while you grow your kingdom.

Download our Reseller Brochure for more information or contact us for pricing models and margin potential.[hyperlink both]

3.    Managing email infrastructure is complex. Let Soverin handle it for you.

Running and maintaining email infrastructure can feel like fighting dragons with a wooden sword. Deliverability, uptime, and compliance require constant work. And the reality is, most providers fall short.

A recent deliverability benchmark found that the average deliverability rate across major email providers in 2024 was only 83.1%, meaning almost 1 in 6 emails never reached the intended recipient’s inbox.4 That’s a costly risk when reliability and trust are on the line - especially for resellers who would rather spend their time growing relationships than fighting technical fires.

With Soverin, you don’t have to worry about that. Our plug-and-play platform is built for reliability, scalability, and security by default. It is deliverability-driven, using trusted IP pools and high-end, real-time filtering to keep mail secure and inbox-bound. Built on years of operational expertise, Soverin handles everything from performance optimization to security patching and compliance updates behind the scenes. You can be sure that with Soverin, you build your offer on infrastructure that performs far above that standard, delivering mail at 99.99+ deliverability.

Think of Soverin as your knights working tirelessly in the background, handling the complexity to make sure every message lands exactly where and when it should, so you can focus on your customers.

4.    See everything. Control everything.

Too many email platforms operate like black boxes: filters, throttling, and delivery rules happen out of sight. When something goes wrong, you’re left without answers, limited visibility, and even less control. That makes it harder to build trust with your clients and nearly impossible to prove compliance.

Soverin has a different approach. Our platform is fully transparent, giving you and your customers complete visibility into how mail is processed, filtered, and delivered without the black-box filtering or throttling that can limit Big Tech systems. Every message can be traced through detailed mail logs and policy controls, so you always know what happens, when, and why.

This transparency does more than reassure your customers. It strengthens your position as a trusted partner. You can demonstrate accountability, meet compliance standards with confidence, and respond quickly if issues arise.

Need proof? Across our partners, there’s an average of only one support ticket per 100,000 mailboxes: proof that our infrastructure isn’t just stable, it’s rock solid.

You have the visibility, control, and confidence to deliver an email service your customers can trust completely, because with Soverin, nothing happens in the shadows. For us, transparency isn’t just a feature. It’s the foundation of lasting trust.

5.    Your brand. Your margins. Your success.

Your brand is what your customers trust. But when you sell under Big Tech labels, that recognition goes to them, not to you. Every mailbox you sell reinforces their identity, while your own brand fades quietly into the background.

With Soverin, you can also white-label your email offering. Our brand-neutral platform lets you offer a privacy-first, European-built email service entirely under your own name. You stay visible and in control, while we power your success from behind the scenes.

This flexibility strengthens both trust and retention. Your customers see you as the provider of a secure, compliant, and high-performing solution: one that reflects your values and commitment to independence.

The bottom line

Privacy-first email isn’t mainstream yet. And that’s exactly why it’s your edge.
As regulations tighten and awareness grows, more businesses will start demanding sovereignty, transparency, and control over their communications. Resellers who act now will be the ones leading that shift, not scrambling to catch up.

With Soverin, you can strengthen your position in the market and deliver a service that’s reliable, compliant, and built for the future. You bring the relationships; we provide the infrastructure, expertise, and armor that keep your customers protected.

By partnering with Soverin, you:
• Turn rising privacy regulations like NIS2 into a competitive advantage
• Break free from Big Tech pricing and create your own recurring revenue streams
• Deliver 99.99 % reliable, high-deliverability email without operational complexity
• Offer full transparency through detailed logs and policy controls
• Strengthen your brand with a sovereign, European-built solution customers can trust

We built Soverin to stand guard behind your success so your brand can rise above Big Tech and rule its own domain.  We are your strategic ally in the fight for digital sovereignty. Together, we can defend what matters most: your reputation, your customers, and the privacy that sets you apart.

Ready to unlock the power of email reselling and build your own prosperous kingdom?

Make privacy your business. Partner with Soverin. Let’s discuss your specific needs so you can embark on your quest to email reseller success.